Arm & Hammer vs Colgate · Bay Area shelf head-to-head
Arm & Hammer and Colgate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arm & Hammer carries more Brand PowerArm & Hammer is in more Bay Area grocers
Arm & Hammer
Colgate
42
brand power
33
7
products
9
2
categories
1
14
grocers
4
$3.22
avg price
$8.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arm & Hammer▭ Colgate
Distribution · 30% of score58·17
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arm & Hammer
only Colgate
no top category Arm & Hammer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arm & Hammer · Colgate
