Arm & Hammer vs Sensodyne · Bay Area shelf head-to-head
Arm & Hammer and Sensodyne, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arm & Hammer carries more Brand PowerArm & Hammer is in more Bay Area grocersArm & Hammer fields the deeper lineupSensodyne sits further up the premium end
Arm & Hammer
Sensodyne
42
brand power
20
7
products
4
2
categories
1
14
grocers
4
$3.22
avg price
$21.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arm & Hammer▭ Sensodyne
Distribution · 30% of score58·17
S
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arm & Hammer
only Sensodyne
no top category Arm & Hammer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arm & Hammer · Sensodyne
