Arnott's vs Daelmans · Bay Area shelf head-to-head
Arnott's and Daelmans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arnott's sits further up the premium end
Arnott's
Daelmans
15
brand power
15
3
products
3
1
categories
1
5
grocers
5
82.8¢
price per oz
91.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arnott's▭ Daelmans
Distribution · 30% of score21·21
A
D
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arnott's
no top category Daelmans doesn’t also play in.
only Daelmans
no top category Arnott's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arnott's · 1
only Daelmans · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arnott's · Daelmans