Arroyo Seco vs Treat · Bay Area shelf head-to-head
Arroyo Seco and Treat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arroyo Seco carries more Brand PowerArroyo Seco is in more Bay Area grocersArroyo Seco fields the deeper lineup
Arroyo Seco
Treat
18
brand power
9
17
products
2
1
categories
1
5
subcategories
2
5
grocers
1
$8.25
avg price
$8.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arroyo Seco▭ Treat
Distribution · 30% of score21·4
A
T
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arroyo Seco
no top category Treat doesn’t also play in.
only Treat
no top category Arroyo Seco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arroyo Seco · 5
only Treat · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arroyo Seco · Treat