Asaro vs Santa Barbara Olive Co. · Bay Area shelf head-to-head
Asaro and Santa Barbara Olive Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Barbara Olive Co. carries more Brand PowerSanta Barbara Olive Co. is in more Bay Area grocersSanta Barbara Olive Co. fields the deeper lineupAsaro sits further up the premium end
Asaro
Santa Barbara Olive Co.
18
brand power
31
4
products
9
2
categories
3
6
grocers
11
$2.03
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Asaro▭ Santa Barbara Olive Co.
Distribution · 30% of score25·46
A
S
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Asaro
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Asaro · 2
only Santa Barbara Olive Co. · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Asaro · Santa Barbara Olive Co.
