Asha Tea House vs Twinings · Bay Area shelf head-to-head
Asha Tea House and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineup
Asha Tea House
Twinings
9
brand power
47
2
products
54
1
categories
1
1
subcategories
6
1
grocers
14
$18.94
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Asha Tea House▭ Twinings
Distribution · 30% of score4·58
A
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Asha Tea House
no top category Twinings doesn’t also play in.
only Twinings
no top category Asha Tea House doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Asha Tea House · 0
no exclusive doors — everywhere Asha Tea House is, Twinings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Asha Tea House · Twinings