Ashapops vs Biena · Bay Area shelf head-to-head
Ashapops and Biena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersAshapops sits further up the premium end
Ashapops
Biena
25
brand power
37
9
products
10
1
categories
1
8
grocers
13
$7.20
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ashapops▭ Biena
Distribution · 30% of score33·54
A
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ashapops
no top category Biena doesn’t also play in.
only Biena
no top category Ashapops doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ashapops · 2
only Biena · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ashapops · Biena
