Ashapops vs Corn Nuts · Bay Area shelf head-to-head
Ashapops and Corn Nuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ashapops fields the deeper lineupAshapops sits further up the premium end
Ashapops
Corn Nuts
25
brand power
22
9
products
6
1
categories
2
8
grocers
8
$7.20
price per oz
57.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ashapops▭ Corn Nuts
Distribution · 30% of score33·33
A
C
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ashapops
no top category Corn Nuts doesn’t also play in.
only Corn Nuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ashapops · 4
only Corn Nuts · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ashapops · Corn Nuts
