Ashby Confections vs Alter Eco · Bay Area shelf head-to-head
Ashby Confections and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupAshby Confections sits further up the premium end
Ashby Confections
Alter Eco
16
brand power
45
6
products
38
1
categories
2
2
subcategories
2
3
grocers
15
$3.56
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ashby Confections▭ Alter Eco
Distribution · 30% of score13·63
A
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ashby Confections
no top category Alter Eco doesn’t also play in.
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ashby Confections · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ashby Confections · Alter Eco
