Ashby Confections vs Chocolove · Bay Area shelf head-to-head
Ashby Confections and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupAshby Confections sits further up the premium end
Ashby Confections
Chocolove
16
brand power
52
6
products
63
1
categories
2
2
subcategories
3
3
grocers
18
$3.56
price per fl oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ashby Confections▭ Chocolove
Distribution · 30% of score13·75
A
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ashby Confections
no top category Chocolove doesn’t also play in.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ashby Confections · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ashby Confections · Chocolove
