Ashby Confections vs L'amourette · Bay Area shelf head-to-head
Ashby Confections and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupAshby Confections sits further up the premium end
Ashby Confections
L'amourette
16
brand power
44
6
products
27
1
categories
3
2
subcategories
3
3
grocers
11
$3.56
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ashby Confections▭ L'amourette
Distribution · 30% of score13·46
A
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ashby Confections
no top category L'amourette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ashby Confections · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ashby Confections · L'amourette
