A'siciliana vs Hawaiian Soda Co. · Bay Area shelf head-to-head
A'siciliana and Hawaiian Soda Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A'siciliana carries more Brand PowerA'siciliana is in more Bay Area grocersA'siciliana fields the deeper lineupHawaiian Soda Co. sits further up the premium end
A'siciliana
Hawaiian Soda Co.
37
brand power
18
14
products
4
3
categories
2
4
subcategories
2
7
grocers
3
21.7¢
price per fl oz
30.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A'siciliana▭ Hawaiian Soda Co.
Distribution · 30% of score29·13
A
H
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A'siciliana
only Hawaiian Soda Co.
no top category A'siciliana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A'siciliana · 5
only Hawaiian Soda Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A'siciliana · Hawaiian Soda Co.
