Ati Manel vs Ekone · Bay Area shelf head-to-head
Ati Manel and Ekone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ekone is in more Bay Area grocersAti Manel fields the deeper lineup
Ati Manel
Ekone
27
brand power
29
25
products
10
1
categories
2
2
subcategories
5
1
grocers
7
$16.12
avg price
$16.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ati Manel▭ Ekone
Distribution · 30% of score4·29
A
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ati Manel
no top category Ekone doesn’t also play in.
only Ekone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ati Manel · 0
no exclusive doors — everywhere Ati Manel is, Ekone is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ati Manel · Ekone