Atoria's Family Bakery vs Middle East Baking Co. · Bay Area shelf head-to-head
Atoria's Family Bakery and Middle East Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atoria's Family Bakery
no top category Middle East Baking Co. doesn’t also play in.
only Middle East Baking Co.
no top category Atoria's Family Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atoria's Family Bakery · Middle East Baking Co.
