Atoria's Family Bakery vs Stonefire · Bay Area shelf head-to-head
Atoria's Family Bakery and Stonefire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Atoria's Family Bakery is in more Bay Area grocersStonefire fields the deeper lineup
Atoria's Family Bakery
Stonefire
35
brand power
37
10
products
13
1
categories
4
12
grocers
10
32.3¢
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atoria's Family Bakery▭ Stonefire
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atoria's Family Bakery
no top category Stonefire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Atoria's Family Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atoria's Family Bakery · Stonefire
