Aura vs Mood · Bay Area shelf head-to-head
Aura and Mood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aura is in more Bay Area grocersAura sits further up the premium end
Aura
Mood
16
brand power
19
2
products
4
2
categories
3
5
grocers
2
36.7¢
price per fl oz
30.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aura▭ Mood
Distribution · 30% of score21·8
A
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aura
no top category Mood doesn’t also play in.
only Mood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aura · Mood
