Avaline vs The Fableist Wine Co. · Bay Area shelf head-to-head
Avaline and The Fableist Wine Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Avaline carries more Brand PowerThe Fableist Wine Co. is in more Bay Area grocersAvaline fields the deeper lineup
Avaline
The Fableist Wine Co.
18
brand power
11
5
products
2
2
categories
1
5
subcategories
2
1
grocers
2
$19.19
avg price
$20.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Avaline▭ The Fableist Wine Co.
Distribution · 30% of score4·8
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Avaline
only The Fableist Wine Co.
no top category Avaline doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Avaline · 1
only The Fableist Wine Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Avaline · The Fableist Wine Co.