Azumaya vs Franklin Farms · Bay Area shelf head-to-head
Azumaya and Franklin Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Franklin Farms carries more Brand PowerFranklin Farms is in more Bay Area grocersFranklin Farms sits further up the premium end
Azumaya
Franklin Farms
17
brand power
25
3
products
5
1
categories
3
4
grocers
5
18.3¢
price per oz
60.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Azumaya▭ Franklin Farms
Distribution · 30% of score17·21
A
F
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Azumaya
no top category Franklin Farms doesn’t also play in.
only Franklin Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Azumaya · 2
only Franklin Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Azumaya · Franklin Farms