Baba Small Batch vs Haig's · Bay Area shelf head-to-head
Baba Small Batch and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupBaba Small Batch sits further up the premium end
Baba Small Batch
Haig's
30
brand power
39
9
products
15
3
categories
3
3
subcategories
4
12
grocers
13
$1.15
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ Haig's
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baba Small Batch
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baba Small Batch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · Haig's
