Baba Small Batch vs Hummus Guy's · Bay Area shelf head-to-head
Baba Small Batch and Hummus Guy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baba Small Batch carries more Brand PowerBaba Small Batch is in more Bay Area grocersBaba Small Batch fields the deeper lineupBaba Small Batch sits further up the premium end
Baba Small Batch
Hummus Guy's
30
brand power
20
9
products
4
3
categories
1
12
grocers
6
$1.15
price per oz
92.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ Hummus Guy's
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baba Small Batch
only Hummus Guy's
no top category Baba Small Batch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baba Small Batch · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · Hummus Guy's
