Babe Beverages vs Wild Tonic · Bay Area shelf head-to-head
Babe Beverages and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Tonic carries more Brand PowerWild Tonic is in more Bay Area grocersWild Tonic fields the deeper lineup
Babe Beverages
Wild Tonic
15
brand power
29
3
products
15
2
categories
2
2
grocers
7
28.1¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babe Beverages▭ Wild Tonic
Distribution · 30% of score8·29
B
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babe Beverages
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babe Beverages · 0
no exclusive doors — everywhere Babe Beverages is, Wild Tonic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babe Beverages · Wild Tonic
