Baci Perugina vs Little Secrets Chocolates · Bay Area shelf head-to-head
Baci Perugina and Little Secrets Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baci Perugina
no top category Little Secrets Chocolates doesn’t also play in.
only Little Secrets Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Baci Perugina is, Little Secrets Chocolates is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baci Perugina · Little Secrets Chocolates