Lining them up…
Badia A Coltibuono and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Cobram Estate doesn’t also play in.
no top category Badia A Coltibuono doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Badia A Coltibuono is, Cobram Estate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badia A Coltibuono · Cobram Estate
2 products in the catalog·7 products in the catalog
spans 1 category·spans 1 category
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on