Bagel Bites vs Totino's · Bay Area shelf head-to-head
Bagel Bites and Totino's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Totino's carries more Brand PowerTotino's fields the deeper lineup
Bagel Bites
Totino's
24
brand power
29
9
products
12
2
categories
2
6
grocers
6
$8.20
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bagel Bites▭ Totino's
Distribution · 30% of score25·25
B
T
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bagel Bites
only Totino's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bagel Bites · 1
only Totino's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bagel Bites · Totino's
