Bahlsen vs Effie's Homemade · Bay Area shelf head-to-head
Bahlsen and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade is in more Bay Area grocersBahlsen fields the deeper lineupBahlsen sits further up the premium end
Bahlsen
Effie's Homemade
33
brand power
34
12
products
9
2
categories
2
3
subcategories
2
10
grocers
11
$1.91
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Effie's Homemade
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bahlsen
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bahlsen · 4
only Effie's Homemade · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Effie's Homemade