Bahlsen vs Lu · Bay Area shelf head-to-head
Bahlsen and Lu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineupBahlsen sits further up the premium end
Bahlsen
Lu
33
brand power
15
12
products
2
2
categories
1
3
subcategories
2
10
grocers
8
$1.91
price per oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Lu
Distribution · 30% of score42·33
L
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bahlsen
only Lu
no top category Bahlsen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bahlsen · 4
only Lu · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Lu
