Bahlsen vs Meiji · Bay Area shelf head-to-head
Bahlsen and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen is in more Bay Area grocersBahlsen sits further up the premium end
Bahlsen
Meiji
33
brand power
35
12
products
13
2
categories
2
3
subcategories
3
10
grocers
9
$1.91
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Meiji
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies11 vs 11 SKUs
1% of shelf
only Bahlsen
no top category Meiji doesn’t also play in.
only Meiji
no top category Bahlsen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bahlsen · 5
only Meiji · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Meiji
