Bahlsen vs Pocky · Bay Area shelf head-to-head
Bahlsen and Pocky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen is in more Bay Area grocersBahlsen sits further up the premium end
Bahlsen
Pocky
33
brand power
29
12
products
10
2
categories
2
3
subcategories
3
10
grocers
5
$1.91
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Pocky
Distribution · 30% of score42·21
P
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bahlsen
no top category Pocky doesn’t also play in.
only Pocky
no top category Bahlsen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bahlsen · 6
only Pocky · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Pocky