Bahlsen vs Stella D'oro · Bay Area shelf head-to-head
Bahlsen and Stella D'oro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineup
Bahlsen
Stella D'oro
33
brand power
0
12
products
6
2
categories
1
3
subcategories
2
10
grocers
1
$8.15
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Stella D'oro
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bahlsen
only Stella D'oro
no top category Bahlsen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Stella D'oro