Bakr vs Love & Cookies · Bay Area shelf head-to-head
Bakr and Love & Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Love & Cookies carries more Brand PowerLove & Cookies is in more Bay Area grocers
Bakr
Love & Cookies
11
brand power
16
3
products
3
1
categories
2
1
grocers
3
$7.99
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bakr▭ Love & Cookies
Distribution · 30% of score4·13
B
L
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakr
no top category Love & Cookies doesn’t also play in.
only Love & Cookies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bakr · 1
only Love & Cookies · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bakr · Love & Cookies