Barbara's vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Barbara's and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerBarbara's is in more Bay Area grocersKellogg's Froot Loops fields the deeper lineup
Barbara's
Kellogg's Froot Loops
34
brand power
54
9
products
47
2
categories
6
16
grocers
13
75.0¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Kellogg's Froot Loops
Distribution · 30% of score67·54
B
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barbara's · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Kellogg's Froot Loops