Barbara's vs Puffworks · Bay Area shelf head-to-head
Barbara's and Puffworks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's carries more Brand PowerBarbara's is in more Bay Area grocersBarbara's fields the deeper lineupPuffworks sits further up the premium end
Barbara's
Puffworks
34
brand power
15
9
products
4
2
categories
2
16
grocers
3
75.0¢
price per oz
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Puffworks
Distribution · 30% of score67·13
B
P
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Puffworks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Puffworks
