Barbara's vs Three Wishes · Bay Area shelf head-to-head
Barbara's and Three Wishes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's is in more Bay Area grocersThree Wishes sits further up the premium end
Barbara's
Three Wishes
34
brand power
34
9
products
11
2
categories
2
16
grocers
10
75.0¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Three Wishes
Distribution · 30% of score67·42
B
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Three Wishes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barbara's · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Three Wishes