Baris vs Fruit Riot · Bay Area shelf head-to-head
Baris and Fruit Riot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruit Riot carries more Brand PowerFruit Riot is in more Bay Area grocersFruit Riot fields the deeper lineupBaris sits further up the premium end
Baris
Fruit Riot
24
brand power
32
5
products
8
3
categories
3
5
grocers
6
$2.18
price per oz
95.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baris▭ Fruit Riot
Distribution · 30% of score21·25
B
F
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baris
only Fruit Riot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baris · Fruit Riot
