Barnana vs Date Better Snacks · Bay Area shelf head-to-head
Barnana and Date Better Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana is in more Bay Area grocersBarnana fields the deeper lineupDate Better Snacks sits further up the premium end
Barnana
Date Better Snacks
26
brand power
25
10
products
5
3
categories
2
5
subcategories
2
10
grocers
5
$1.48
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnana▭ Date Better Snacks
Distribution · 30% of score42·21
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Date Better Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barnana · 8
only Date Better Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnana · Date Better Snacks
