Barnana vs Estrellita's Snacks · Bay Area shelf head-to-head
Barnana and Estrellita's Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana carries more Brand PowerBarnana is in more Bay Area grocersBarnana fields the deeper lineupEstrellita's Snacks sits further up the premium end
Barnana
Estrellita's Snacks
26
brand power
11
10
products
3
3
categories
1
5
subcategories
2
10
grocers
1
$1.48
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnana▭ Estrellita's Snacks
Distribution · 30% of score42·4
E
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnana
only Estrellita's Snacks
no top category Barnana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Barnana · 10
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnana · Estrellita's Snacks
