Barnana vs Inka Crops · Bay Area shelf head-to-head
Barnana and Inka Crops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inka Crops is in more Bay Area grocersBarnana fields the deeper lineupBarnana sits further up the premium end
Barnana
Inka Crops
26
brand power
29
10
products
7
3
categories
2
5
subcategories
2
10
grocers
11
$1.48
price per oz
99.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnana▭ Inka Crops
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnana
only Inka Crops
no top category Barnana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barnana · 3
only Inka Crops · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnana · Inka Crops
