Barnums vs Happy Snacks · Bay Area shelf head-to-head
Barnums and Happy Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Snacks carries more Brand PowerHappy Snacks is in more Bay Area grocersBarnums sits further up the premium end
Barnums
Happy Snacks
10
brand power
17
3
products
3
1
categories
1
4
grocers
7
$5.55
avg price
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnums▭ Happy Snacks
Distribution · 30% of score17·29
B
H
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnums
no top category Happy Snacks doesn’t also play in.
only Happy Snacks
no top category Barnums doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barnums · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnums · Happy Snacks
