Barritts vs Reed’s · Bay Area shelf head-to-head
Barritts and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reed’s carries more Brand PowerReed’s is in more Bay Area grocersReed’s fields the deeper lineup
Barritts
Reed’s
13
brand power
41
3
products
19
2
categories
2
2
subcategories
4
1
grocers
13
$5.69
avg price
$7.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barritts▭ Reed’s
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barritts
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barritts · Reed’s
