Baskin-robbins vs Alden’s Organic · Bay Area shelf head-to-head
Baskin-robbins and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineupBaskin-robbins sits further up the premium end
Baskin-robbins
Alden’s Organic
26
brand power
51
15
products
39
2
categories
4
3
subcategories
6
2
grocers
15
53.9¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baskin-robbins▭ Alden’s Organic
Distribution · 30% of score8·63
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 3 SKUs
only Baskin-robbins
no top category Alden’s Organic doesn’t also play in.
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baskin-robbins · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baskin-robbins · Alden’s Organic
