Baudelaire vs River Soap Company · Bay Area shelf head-to-head
Baudelaire and River Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
River Soap Company carries more Brand PowerRiver Soap Company is in more Bay Area grocersBaudelaire sits further up the premium end
Baudelaire
River Soap Company
17
brand power
22
8
products
7
2
categories
1
2
grocers
3
$1.66
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baudelaire▭ River Soap Company
Distribution · 30% of score8·13
B
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baudelaire
only River Soap Company
no top category Baudelaire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baudelaire · 1
only River Soap Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baudelaire · River Soap Company
