Bawi vs High Tide · Bay Area shelf head-to-head
Bawi and High Tide, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bawi carries more Brand PowerBawi is in more Bay Area grocersBawi fields the deeper lineup
Bawi
High Tide
26
brand power
21
8
products
4
1
categories
3
9
grocers
3
22.7¢
price per fl oz
26.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bawi▭ High Tide
Distribution · 30% of score38·13
H
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bawi
no top category High Tide doesn’t also play in.
only High Tide
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bawi · 7
only High Tide · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bawi · High Tide