Bays vs Stone & Skillet · Bay Area shelf head-to-head
Bays and Stone & Skillet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bays carries more Brand PowerBays is in more Bay Area grocersStone & Skillet sits further up the premium end
Bays
Stone & Skillet
22
brand power
17
4
products
3
1
categories
1
1
subcategories
2
10
grocers
5
9.0¢
price per oz
66.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bays▭ Stone & Skillet
Distribution · 30% of score42·21
B
S
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bays
no top category Stone & Skillet doesn’t also play in.
only Stone & Skillet
no top category Bays doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bays · 8
only Stone & Skillet · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bays · Stone & Skillet