Beanstalk vs Mighty Spark · Bay Area shelf head-to-head
Beanstalk and Mighty Spark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mighty Spark is in more Bay Area grocersMighty Spark sits further up the premium end
Beanstalk
Mighty Spark
26
brand power
22
5
products
6
3
categories
1
2
grocers
5
$1.55
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beanstalk▭ Mighty Spark
Distribution · 30% of score8·21
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beanstalk
only Mighty Spark
no top category Beanstalk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beanstalk · 1
only Mighty Spark · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beanstalk · Mighty Spark
