Beaufor vs Maille · Bay Area shelf head-to-head
Beaufor and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineup
Beaufor
Maille
11
brand power
36
2
products
8
2
categories
3
1
grocers
13
$7.99
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaufor▭ Maille
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beaufor
no top category Maille doesn’t also play in.
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beaufor · 0
no exclusive doors — everywhere Beaufor is, Maille is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaufor · Maille