Beeler’s vs Hobb's · Bay Area shelf head-to-head
Beeler’s and Hobb's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beeler’s carries more Brand PowerHobb's is in more Bay Area grocersBeeler’s fields the deeper lineupBeeler’s sits further up the premium end
Beeler’s
Hobb's
34
brand power
19
7
products
4
2
categories
2
6
subcategories
2
5
grocers
8
68.6¢
price per oz
95.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beeler’s▭ Hobb's
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beeler’s
only Hobb's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beeler’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beeler’s · Hobb's
