Belfiore Cheese vs Kourellas · Bay Area shelf head-to-head
Belfiore Cheese and Kourellas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineupKourellas sits further up the premium end
Belfiore Cheese
Kourellas
41
brand power
20
16
products
5
1
categories
2
5
subcategories
3
17
grocers
7
88.0¢
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belfiore Cheese▭ Kourellas
Distribution · 30% of score71·29
K
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belfiore Cheese
no top category Kourellas doesn’t also play in.
only Kourellas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belfiore Cheese · Kourellas
