Belfiore Cheese vs Polly-o · Bay Area shelf head-to-head
Belfiore Cheese and Polly-o, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineup
Belfiore Cheese
Polly-o
41
brand power
12
16
products
3
1
categories
1
5
subcategories
3
17
grocers
2
$8.31
avg price
$12.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belfiore Cheese▭ Polly-o
Distribution · 30% of score71·8
P
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belfiore Cheese
no top category Polly-o doesn’t also play in.
only Polly-o
no top category Belfiore Cheese doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belfiore Cheese · Polly-o