Belvita vs Effie's Homemade · Bay Area shelf head-to-head
Belvita and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade carries more Brand PowerEffie's Homemade is in more Bay Area grocers
Belvita
Effie's Homemade
23
brand power
34
7
products
9
3
categories
2
4
grocers
11
$6.40
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belvita▭ Effie's Homemade
Distribution · 30% of score17·46
B
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belvita
only Effie's Homemade
no top category Belvita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belvita · 3
only Effie's Homemade · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belvita · Effie's Homemade