Belvita vs Mcvitie's · Bay Area shelf head-to-head
Belvita and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineup
Belvita
Mcvitie's
23
brand power
40
7
products
25
3
categories
2
4
grocers
10
$6.40
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belvita▭ Mcvitie's
Distribution · 30% of score17·42
B
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belvita
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belvita · Mcvitie's